![]() ![]() The name comes from the placement of these bottles on liquor store shelves: the "cheap stuff" is at the bottom and the "good stuff" is on top where it will easily catch the eyes of consumers. They are more expensive and (in theory) of superior quality. Top-Shelf: When talking about liquor, the term "top-shelf" describes the best brands available.It's the most underrated ingredient in the bar, but its importance cannot be discounted. Simple stuff, but make sure your ice is fresh. On the Rocks: "Rocks" refer to ice, so a drink served "on the rocks" is served over ice.Brush up on the differences, and you'll win the next argument over this one. These words describe how a drink is served, and they are often confused with one another. Is it Neat, Up, or Straight Up?: This is one of the great bar debates.On the flip side, if you "call out" a specific brand of liquor, you're ordering a "call drink." For instance, you might order a Jack and Coke (with Jack Daniel's) rather than a Whiskey and Coke. ![]() These are used most often by bartenders because they're the most economical and lead to a good profit. "Well drinks" are ones in which the patron doesn't specify a brand, so the bartender will pick up the whiskey, rum, or tequila from the well. Is it a Well or Call Drink?: The "well" is a section in the bar where the "house" liquors are stored.
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